LEVERAGE
MEANING 1 : (n.) the action of a lever
EXAMPLE SENTENCES :
- I tried to open the can, but the top refused to respond to leverage.
- I always find it difficult to make the right use of the leverage while opening a motor.
MEANING 2 : (n.) the power to influence people and decisions
EXAMPLE SENTENCES :
- I have considerable leverage in financial circles.
- This job position requires the candidate to have great leverage in the media industry.
MEANING 3 : (v.) to gain very high returns on a small initial investment
EXAMPLE SENTENCES :
- We are looking to gain maximum leverage through this simple but effective ad campaign.
- The new communications plan is expected to gain solid leverage as far as the marketing of the brand is concerned.
MEANING 4 : (v.) to exert one’s power in order to influence
EXAMPLE SENTENCES :
- He leveraged the deal with the help of his contacts.
- You will have to leverage the project to our entire group of clienteles.
MEANING 5 : (v.) to provide with leverage
EXAMPLE SENTENCES :
- It is the government’s duty to leverage private sector investments in new ventures with loans.
- The company is trying hard to leverage its presence in the telecom industry.
SYNONYMS: clout, power, influence, advantage
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